UNFINISHED

When it comes to bodybuilding, the work never ends. It’s a constant cycle of building and chipping away. Each phase, no matter how uncomfortable, is for a purpose: to be better than before.

Chris compared this endless pursuit to Sisyphus’s struggle. Yes, it’s painful. It’s hard. It may feel impossible at times. But despite all the discomfort, if you love the pursuit, if you love the work, you’ll find joy and purpose in the task.

This collection is here to remind you that the finish line isn’t the goal. It’s the work you do along the way that’s the point. And in the words of the big man himself: ”Hope you like the drop. Now go put the work in. And don’t be a skinny bitch.”

From creating the perfect length of Sport Shorts to show off your quads, to cropping the tees for a boxier cut, Cbum's considered every detail to create a collection that feels premium, looks effortless and works for everything from lifting to lifestyle.